Gazing into the crystal ball of social media's future, we see a landscape evolving at a lightning pace, with ‘Shimmies’ at the forefront of the positive change unfolding. Making our world a better place, Shimmy by Shimmy…
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Since the breakthrough of the first social platforms on the scene, the industry has changed the world and society significantly. Yet, as with any innovation in a relatively new industry, there is room to grow beyond, room to advance, room to do better. Social media is an immensely powerful tool, a tool that the world now needs to utilise in a more progressive, transparent and beneficial direction.
We have a clear vision of the future of social, and Shimmy’s place in that landscape. We see Shimmy as the medium for social impact, where content aligns with user interests, where users create powerful initiatives and outcomes, where the differential between public and private is clear, and your network is really your network.
Using social media won't just be about sharing, it'll be about living – together, virtually. It will be about bringing reason and purpose to content, about making things happen, and coming together to move forwards. Less self-absorbed mindless nonsense; More giving, acting, doing. Less influencing, more inspiring. Some of our future visions are further expanded on below:
The Privacy Pendulum Swings: Remember the Cambridge Analytica scandal? Yeah, that was just the wake-up call. Privacy concerns will rise like a phoenix from the ashes of data breaches.
The Micro-Influencer Revolution: Goodbye, Kardashians, hello, next-door-Nancy! We envisage authenticity trumping ‘clout’ as micro-influencers – your local baker, the passionate book blogger, the dog with the irresistible stare – rise to prominence. Using Shimmy, everyday heroes will build communities around shared passions, offering advice, inspiration, and a sense of belonging in a fragmented world.
The Empathy Equation: Social media's dark side – echo chambers, misinformation, hate speech – will be tackled with tools for digital empathy. Imagine platforms that flag biased content, prompt users to consider opposing viewpoints, and encourage respectful activity. Fostering understanding instead of outrage.
If like us, you see current social media for what it is, and deep down you know that more can be done, support our movement! That doesn’t mean a big commitment from you, it means supporting the growth of our culture of compassion, empathy, and critical thinking via Shimmy. It means demanding authenticity, connection, and respect. It means embracing the potential of technology to bridge divides, not build walls. So, the next time you scroll, remember, you're not just a passive consumer, you're an architect of the future!
The seeds of a more mindful and purposeful social world are being sown. Time to reap what we sow with Shimmy.
