The world of social media, once a breakthrough beacon of connection and information, has gradually morphed into a breeding ground for negativity, addiction, and misinformation. The pervasiveness of social media has blurred the lines between reality and perception, fuelling anxiety, depression, and a distorted sense of self-worth.


A Toxic Landscape.

A recent study by the Pew Research Centre found that 42% of young adults (aged 18-29) feel that social media has negatively affected their mental health. The constant exposure to unrealistic portrayals of life, coupled with the pressure to curate a perfect online persona, can lead to feelings of inadequacy and low self-esteem.

The spread of misinformation and fake news on social media has further exacerbated societal divisions and eroded trust in institutions. The algorithms that drive these platforms are designed to maximise engagement, often at the expense of truth, transparency and accuracy.

Shimmy into a New Era of Social.

The time has come to reclaim social media as a force for good. Shimmy is a platform that is subject-driven, safe, purposeful and respectful of data protection and privacy rights. Imagine a social media experience that is focused on meaningful, purposeful and valuable content,  and the pursuit of knowledge.

In our version of utopian social media, users will have granular control over the content they consume, eliminating the constant barrage of negativity and misinformation. Data would be used responsibly, with user consent and transparency at the forefront.

A Vision for Social Media's Future.

The potential of a purposeful social product bringing good outcomes in our lives is immense. We are building it to be a tool for impact, education, community building, and social change. We can and will foster a culture of compassion, empathy, and critical thinking via Shimmy.

A new generation of social media with Shimmy, driven by ethical principles and a commitment to user well-being, ushering in a brighter era for online interaction. Let's reclaim social media, not as a source of division and despair, but as a catalyst for progress and understanding.

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