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Reclaiming Impact & Connection in the Age of Oversharing

Remember the good old days of social media? Before endless algorithmic feeds and the pressure to curate a perfect online persona?  What if we told you there's a new way to reconnect with friends and family, share authentic experiences, create truly impactful content feeds and engage in meaningful initiatives online? 

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Fixing the Mental Health Crisis with Shimmy

Social media was supposed to bring us closer together, but the reality is that it has become a major contributor to rising rates of anxiety, depression, and other mental health issues. The endless comparison to others' curated online personas, the fear of missing out, cyberbullying, and exposure to harmful content have taken a severe toll, especially on young people. Shockingly, a study found that nearly 1 in 4 teenagers say social media has a mostly negative effect on their life.

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Product, Shimmy, social media

Social Beyond The Superficial

While entertainment has its place, a nagging question lingers with us at Shimmy: Is there more to social media than the fleeting dopamine rush of a like or a funny meme? Is there more to social than the superficial?

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Why Shimmy presents the future of UGC  

User-generated-content. In a first-principles sense, is simply brand-related content ideated, produced and published by your typical end-user. It symbolises both alignment between user creativity and relative brands, also the shift towards authentic content of value that is relatable. By design, Shimmy is a native UGC content platform through privacy and exposure controls and more bespoke user-capabilities, along with the interest-based, subject-driven and community led nature of in-app content creation. Here's why:

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Getting the most out of Shimmy

As an innovative, powerfully differential social tool, Shimmies can be created for a plethora of use cases. From a family’s safe, private content to a multi-national brands’ marketing initiative, to a sports team’s updates, or a way to store your favourite quotes… It’s the beauty of Shimmy as a social platform; It’s what separates us. Having said this, there are absolutely themes, or desirable forms of utility, which we have had in the forefront of our minds when designing and building the platform… 

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Scrolling into the future with Shimmy

Gazing into the crystal ball of social media's future, we see a landscape evolving at a lightning pace, with ‘Shimmies’ at the forefront of the positive change unfolding. Making our world a better place, Shimmy by Shimmy… 

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Being a Learning Organisation…

A significant operating principle that we have valued at Shimmy, in the whirlwind of the ever-evolving technology landscape, is that it is undeniably crucial to embrace the Learning Organisation (LO) mindset. You simply must adapt, pivot, and continually innovate to survive and grow. 

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A Brighter Landscape for Social Media

The world of social media, once a breakthrough beacon of connection and information, has gradually morphed into a breeding ground for negativity, addiction, and misinformation. The pervasiveness of social media has blurred the lines between reality and perception, fuelling anxiety, depression, and a distorted sense of self-worth.

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Product, Shimmy, social media, Update/ News

Thriving in the ‘Attention Economy’

"In the relentless market of attention, thriving means mastering focus, turning distractions into stepping stones, and emerging not just unscathed, but enriched."

Shimmy, as an innovative social tool, enables attention to be pointed in more purposeful directions. It evades the 'attention at all costs', clickbait, self-gratification and virtue signalling we have grown so used to, in favour of rewarding attention, respecting data privacy, creating valuable, transparent, positive impact.

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