The wait is almost over! We're thrilled to share that we're in the final stages of development for our revolutionary new purpose-driven social platform... Shimmy!
Product, Update/ News
Time to shine your dancing shoes…
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Shimmy Brand Update
As Shimmy V0.01 gets ever-closer to public release, and we continue refining through end to end testing. We decided it was time for a brand refresh. Whilst there have been iterations in the past, we felt as though there was still room for growth in terms of achieving more minimal, expressive and symbolic icon branding...
Product, Shimmy, social media
Succeed with your social on Shimmy!
The time has come to channel social media content with more context, purpose and subjective intent... We're calling it 'Purpose-Driven Social'.
Uncategorised
A New Dawn for Social Media
The world is in chaos, and social media often feels like a toxic echo chamber amplifying the noise. It's time for positive change... It's time for purpose-driven social.
Product, social media
Reclaiming Impact & Connection in the Age of Oversharing
Remember the good old days of social media? Before endless algorithmic feeds and the pressure to curate a perfect online persona? What if we told you there's a new way to reconnect with friends and family, share authentic experiences, create truly impactful content feeds and engage in meaningful initiatives online?
Uncategorised
Fixing the Mental Health Crisis with Shimmy
Social media was supposed to bring us closer together, but the reality is that it has become a major contributor to rising rates of anxiety, depression, and other mental health issues. The endless comparison to others' curated online personas, the fear of missing out, cyberbullying, and exposure to harmful content have taken a severe toll, especially on young people. Shockingly, a study found that nearly 1 in 4 teenagers say social media has a mostly negative effect on their life.
Product, Shimmy, social media
Social Beyond The Superficial
While entertainment has its place, a nagging question lingers with us at Shimmy: Is there more to social media than the fleeting dopamine rush of a like or a funny meme? Is there more to social than the superficial?
Uncategorised
Why Shimmy presents the future of UGC
User-generated-content. In a first-principles sense, is simply brand-related content ideated, produced and published by your typical end-user. It symbolises both alignment between user creativity and relative brands, also the shift towards authentic content of value that is relatable. By design, Shimmy is a native UGC content platform through privacy and exposure controls and more bespoke user-capabilities, along with the interest-based, subject-driven and community led nature of in-app content creation. Here's why:
Uncategorised
Getting the most out of Shimmy
As an innovative, powerfully differential social tool, Shimmies can be created for a plethora of use cases. From a family’s safe, private content to a multi-national brands’ marketing initiative, to a sports team’s updates, or a way to store your favourite quotes… It’s the beauty of Shimmy as a social platform; It’s what separates us. Having said this, there are absolutely themes, or desirable forms of utility, which we have had in the forefront of our minds when designing and building the platform…
Uncategorised
Scrolling into the future with Shimmy
Gazing into the crystal ball of social media's future, we see a landscape evolving at a lightning pace, with ‘Shimmies’ at the forefront of the positive change unfolding. Making our world a better place, Shimmy by Shimmy…
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